Kristopher Drey has over 20 years experience in digital technology, product development, marketing, and operations with the past 10 years focused solely on Property Technology for Commercial Real Estate, helping large CRE companies blend the physical and digital worlds for the multifamily, retail, office, hospitality, and residential sectors.
Mr. Drey’s recent focus on solving technology problems for marketing and IT teams, as well as owner operators has fostered a deep passion for PropTech, and digital transformation in every segment of Commercial Real Estate.
Prior to joining GPG Advisers, Mr. Drey served as a Senior Director at Irvine Company, a multi-billion dollar developer in Southern California managing the digital product management and innovation teams. At Irvine Company Kris lead the management of 50+ websites, and the development of revenue generating web tools leveraging AI, ML, Immersive Computing, Smart Speakers, and robotics. He supported each segment’s marketing teams in driving leads and leases and was responsible for the company’s first ever use of machine learning with the creation of an apartment recommendation engine which increased lead conversion rates by over 34%.
Mr. Drey also previously served as Vice President of backend product management for Westfield shopping centers where he was the seventh hire in the digital Lab group, helping to build the Lab up to 100+ technologists in his 4 years there. Prior to that, he worked as a digital product manager and marketer for technology start-ups as well as established technology companies all over the Bay Area including CNET Networks, ViVOTech, and founded his own startup, VidCompare.